University of Pennsylvania DIRECTOR OF DIGITAL COMMUNICATIONS, DARMAX in Philadelphia, Pennsylvania

DIRECTOR OF DIGITAL COMMUNICATIONS, DARMAX Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button.

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Posting Details

Posting Details

Reference Number 90-29458


School Name Development and Alumni Relations

Org DAR Communications

Posted to the Web 07/31/2018

Posted Job/Salary Grade 028

Employment Type Exempt

Hours N/A

Position Type Full Time

Position Schedule N/A

Months 12

Position Length Ongoing

Position End Date

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

School/Center Overview

The Development and Alumni Relations organization at the University of Pennsylvania is one of the premier development organizations in the world. Penn’s Development and Alumni Relations (DAR) team members benefit from an exceptional work environment where professional excellence and individual pride in achievement are grounded in a strong institutional commitment to integrity and collegiality as we strive for collective success. For talented and innovative individuals, a career at the University of Pennsylvania offers the chance to be part of an exceptionally exciting environment at the nation’s first university. We seek talented individuals who will constitute a community that draws on the strength that comes with a substantive institutional commitment to diversity. Diversity is prized at Penn as a central component of our mission and helps create an educational and working environment that best supports the University’s commitment to excellence in teaching, research, and scholarship. Penn’s commitment to achieving eminence through diversity is ultimately a commitment to creating a more vibrant university so that our employees will be both stimulated and empowered to shape a better world.


The University of Pennsylvania’s Development and Alumni Relations Marketing and Communications (DARMAX) Department is responsible for conceiving and executing communications strategies to advance the goals of Penn’s Development and Alumni Relations office (DAR) and the mission of the University.The Director of Digital Communications is a strategic leader within the central Development and Alumni Relations (DAR) communications staff. The primary focus of this position is to strategically direct the DAR Campaign website and diverse social media tools to advance Penn’s mission and goals around donor and alumni engagement. This position has editorial oversight of all digital content within DARmax, and works closely with the Director of Stewardship Communications, Director of Strategic Writing, and the Graphic Design department to coordinate the production and dissemination of content between DARmax’s various print and digital assets. The responsibilities of this position require exceptional planning and project management skills, with a thorough knowledge of website management, marketing analytics, and social media best practices, as well as an understanding of the strategic use of video as a digital medium. This position manages the Associate Director of Digital Communications. This position reports to the Executive Director of Marketing and Communications for Development and Alumni Relations and works closely with the Senior Director of Campaign Operations. Major Duties and Responsibilities:* Develop and implement a robust web and social media strategy for Penn DAR, specifically focused on promoting the Power of Penn Campaign. An annual strategy should be created, with a three-year strategy in mind at any given time.* Coordinate with Development offices across the University to ensure that School, Center, and Central unit needs are effectively represented in DARmax digital strategies, and to maximize collaboration strategically in support of overall campaign communications goals.* Provide leadership, guidance, and assistance around digital communications to DAR colleagues across the university, both reactively and proactively.* Ensure the continuous updating and maintenance of The Power of Penn Campaign website with current written, photographic, and video content-sourcing new content as appropriate and providing editorial oversight.* Manage and work closely with at least one direct report-the Associate Director for Digital Communications-who is responsible for in-house video production and editing, and supporting social media strategy implementation and website updates.* Assist the Executive Director of DARmax and the Sr. Director of Campaign Operations in conceptualizing high quality web-videos, approximately 2-3 minutes each, to be produced through vendor relationships in support of campaign priorities – three+ projects per year * Assist in designing and implementing strategies for marketing the campaign tour events and other campaign-related regional events through email, web content, and social media content.* Establish and oversee quantifiable evaluation processes to measure success of digital outreach efforts and adjust strategies responsively.* Manage projects on deadline and within budget.


BA/BS with 5-7 years of communications experience; or equivalent combination of both education and experience. Excellent planning and project management skills across multiple digital platforms including websites, social media, mobile applications. Creative experience in conceptualizing content-rich and media-rich websites, social networking campaigns and interactive web features. Experience and facility with CMS platforms. Working knowledge of HTML. Acumen for data management. Experience and proficiency with video production and Premier Pro or similar video editing software a plus, but not required. Demonstrated ability to manage multiple, highly demanding projects; to establish and meet deadlines. Exceptional interpersonal skills with a high degree of competency and comfort in interacting with people at all levels of professional distinction. Strong management and team building skills.

Affirmative Action Statement

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

Quick Link

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

  • How did you hear about this employment opportunity?

  • Jobs@Penn

  • Contacted by a Penn Recruiter

  • Referred by a Penn Employee

  • Referred by a friend or family member

  • Higher Education Recruitment Consortium (HERC)

  • Inside Higher Ed


  • Other Internet Advertisement

  • Linkedin

  • Twitter

  • Other Social Media Site

  • Professional Affiliation/Trade Website

  • Diversity Association/Publication Website

  • Heard about it at a conference or career fair

  • Apple One

  • Recruitment and/or staffing agency

  • What is your highest level of education completed?

  • Less than high school education

  • High School Diploma or GED

  • Vocational or Technical School

  • Associate's Degree or Two Year College

  • Bachelor's Degree

  • Master's Degree

  • PHD/MD/JD or equivalent doctoral degree

  • How many years of experience do you have related to this position?

  • 0 to 1 Year

  • 1 to 2 Years

  • 2 to 3 Years

  • 3 to 5 Years

  • 5 to 7 Years

  • 7 to 10 Years

  • Over 10 Years

  • Do you have demonstrated project management experience?

  • Yes

  • No

  • Do you have experience in conceptualizing content-rich and media-rich websites, social networking campaigns and interactive web features?

  • Yes

  • No

  • Do you have experience with front-end website development working in a CMS?

  • Yes

  • No

  • Please rate your level of skill using HTML.

  • No experience

  • Basic

  • Intermediate

  • Advanced

Applicant Documents

Required Documents

  • Cover Letter

  • Resume

Optional Documents